# Takeda > See how Midnight Brunch helped Takeda create 80+ EOHILIA video and photo assets in two days by transforming its campus into seven content studios. > URL: https://midnightbrunch.com/case-studies/takeda-eohilia-content-summit/ > Last modified: 2026-09-24T17:05:49+00:00 [](/)[Marketing](/marketing/)[Video Production](/video-production/)[Event + Livestream](/event-livestream/)[Photography](/photography/) [Marketing](/marketing/)[Video Production](/video-production/)[Event + Livestream](/event-livestream/)[Photography](/photography/)[Meet the Team](/meet-the-team/)[Blog](/blog/)[Contact Us](/contact-us/)[Client Portal](https://portal.midnightbrunch.com) [← All Case Studies](/case-studies/) # Case Study: Takeda EOHILIA Content Summit Takeda Two days. Two years of content. How Midnight Brunch helped Takeda capture more EOHILIA content from a single production investment. Client Takeda · EOHILIA Services Content strategy · multi-set production · video · photography · podcast · LED wall interviews · b-roll Production EOHILIA Content Summit · 2 days · Kendall Square campus 80+ Branded video and photography assets 7 Custom production environments 2 Production days, content for up to two years ## The Challenge When Takeda needed a scalable content strategy for EOHILIA, they weren’t looking for a single video. They needed a long-term content ecosystem capable of supporting marketing, education, internal communications, thought leadership, patient storytelling, and social media. ### Creating more than a campaign Most healthcare brands create content one project at a time. A patient story becomes one production. An executive interview becomes another. A photography session, educational module, and social campaign often become separate projects requiring separate crews, schedules, logistics, and budgets. The EOHILIA team wanted a smarter approach. The goal was to maximize content capture within a limited production window while creating a deep, versatile content library that could support communications across multiple audiences and channels. 01 Create high-volume branded content 02 Maximize value from every production day 03 Maintain visual consistency 04 Support multiple communication channels 05 Build a long-term content library ## The Strategy ### Build a content engine, not a single video shoot Midnight Brunch approached the initiative differently. Rather than planning a series of independent productions, we designed a production ecosystem capable of generating multiple content formats simultaneously. The answer to the central question was to transform Takeda’s campus into a flexible content-production hub where every set, every participant, and every filming opportunity could generate multiple assets for future use. EOHILIA Content Summit · Kendall Square “How do we create two years of content in two days?” The question behind the summit ## The Production Approach ### Seven unique content environments Working throughout Takeda’s Kendall Square campus, Midnight Brunch designed and built seven studio-quality production environments. - **KOL Discussion Panel** — a custom environment designed for expert conversations and thought-leadership content. - **Patient Discussion Panel** — an intimate setting created to support authentic patient storytelling. - **Podcast Studio** — a flexible conversation-driven environment designed for long- and short-form content. - **Speaker Module Studio** — a presentation environment built for educational and informational content. - **LED Wall Interviews** — a visually dynamic set capable of supporting multiple narrative styles. - **Professional Photography Studio** — a dedicated environment for still photography and campaign imagery. - **B-Roll Capture Team** — a roaming crew capturing supplemental storytelling and production visuals. ### Transforming a corporate campus into a content campus Rather than relying on multiple external locations, Midnight Brunch converted conference rooms, collaboration spaces, event areas, and common areas into premium production environments. This provided: - Greater visual variety - Faster production workflows - Less talent movement - Fewer production interruptions - More content opportunities per production day Each environment delivered a unique visual experience while remaining aligned with EOHILIA’s branding and visual standards. ## The Results ### 80+ assets created Video content, photography, educational materials, leadership content, social assets, and supporting visuals were captured across a coordinated two-day production. ### Two years of content The resulting asset library was designed to support ongoing EOHILIA communications across multiple channels and campaigns. ### Seven production sets Multiple purpose-built environments were created within Takeda’s existing campus footprint. ### Consistent brand experience Every visual environment was developed to align with EOHILIA brand standards while creating meaningful visual variety. ### More content from a single production investment By filming multiple content formats simultaneously, Takeda generated significantly more content from one coordinated production than would typically be possible through a traditional single-set production model. ### Greater production efficiency The summit approach reduced the need for multiple production events, repeated planning cycles, recurring equipment deployments, and separate talent scheduling initiatives. ## Why It Worked ### The multiplication effect Most productions focus on creating deliverables. This production focused on creating opportunities. A single discussion could become: - Long-form video - Social media content - Educational content - Internal communications - Promotional assets - Photography - Future campaign materials Every interview, every participant, and every environment was designed to generate value beyond the initial production. That strategy enabled Takeda to capture more content from a single production investment. ## Client Impact ### A scalable content ecosystem The success of the EOHILIA Content Summit wasn’t measured solely by the number of assets produced. The real value was creating a repeatable, scalable content model capable of supporting long-term communications goals. By consolidating multiple objectives into one integrated summit, Takeda gained a deep content library without requiring multiple independent productions. ## We Don’t Just Create Content. We Create Content Engines. Many production companies focus on filming. Midnight Brunch focuses on maximizing the long-term value of every production day. For Takeda, that meant transforming an existing corporate campus into a multi-set content ecosystem capable of producing years of content in just two days. **More content. More value. More return from every production investment.** **Ready to capture more content from every production day?** Whether you’re launching a therapy, building thought leadership, activating a brand, or creating a long-term content strategy, we’ll help you maximize the value of every production investment. [Start Your Project](/contact-us/)[](/) Creative. Video. Photo. Marketing. Boston, MA — working nationwide. 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